24 min

EP25 - Features, or marketing? (Part 3 of a series) Stacking the Bricks - Real Entrepreneur Confessions

    • Careers

Here is the double-edged sword of the software business:


All the “features” in the world will not matter if you don’t have the customer pipeline.
It is better to lose many customers over a missing feature than spend a month on a feature that people say will make them sign up.
Yet there really are features you’ll require in order to get and retain your best customers.



OK, so maybe it’s a triple edged sword. Or maybe a citrus reamer. Shut up.

Here is the double-edged sword of the software business:


All the “features” in the world will not matter if you don’t have the customer pipeline.
It is better to lose many customers over a missing feature than spend a month on a feature that people say will make them sign up.
Yet there really are features you’ll require in order to get and retain your best customers.



OK, so maybe it’s a triple edged sword. Or maybe a citrus reamer. Shut up.

24 min

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