EP24: Creating an Identity Following Military Service & Building a Franchise Business w/ Dan Lorenz The Strategy Behind Branding Yourself

Dan Lorenz is the Founder of SynyrgX Strategic Solutions, Franchise Consultant with FranChoice, and military veteran turned entrepreneur. Dan helps transitioning veterans, experienced investment groups and individuals with a desire to create wealth navigate the complex and saturated world of franchising. In this episode we discuss:


The steps of branding a franchise business
How a franchising allows you to buy a brand, versus building one yourself
What is franchise consulting?
How to get started with your own franchise business
How working with a franchise consultant is FREE
The common myths associated with franchising
The costs of starting a franchise business
How to create an identity for yourself following military service
How to translate the skills learned in the military to entrepreneurship and business
Returning to school to earn a MBA following military service

Connect with Dan on LinkedIn, and be sure to check out Dan's website, SynyrgX Strategic Solutions. Don't forget to subscribe and leave a review letting us know what you thought of this episode!