EP26: "Our house BURNT DOWN - and not a *single* order went out late!" | Charlotte Ayoub, TLC Sport Strategy & Tragedy: CEO Stories with Steph Melodia

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From 1984 in Cairo to 2024 in London, Stephanie Melodia interviews Charlotte Ayoub of TLC Sport, the inclusive sportswear brand featured in the likes of Cosmopolitan, The Times, Marie Claire, The Independent, The Guardian, and more.
 
In this episode Steph and Charlotte discuss:
 
🧘🏽‍♀️ Building a body positive brand that connects with women’s empowerment
🧘🏽‍♀️ The importance of product development in line with customer needs
🧘🏽‍♀️ Marketing an anti-trend product in a trend-led industry
🧘🏽‍♀️ Retailer partnerships including lessons from fashion buyer c*ck-ups 
🧘🏽‍♀️ No (wo)man is an island - the importance of a good team
🧘🏽‍♀️ Learning that 'perfect' is the enemy of 'good' - thanks to Black Friday catastrophe!
 
Discover more about TLC Sport: https://tlcsport.co.uk/
 
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