25 min
EP27 - What is a Retail Media Network with Dana Toering of Walmart Canada Fine Tune with Corby Fine
-
- Marketing
Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growth in 20 years and It’s also nearly triple the 15.1% jump in 2019.With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network?A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows ...
Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growth in 20 years and It’s also nearly triple the 15.1% jump in 2019.With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network?A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows ...
25 min