EP283 - We Need More Sales Leads Right Now #PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)



Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.?



Q2 How did you react to and handle the request to instantly bring in more sales or leads via PPC?



Q3 What do you wish clients or stakeholders understood about how PPC works with regard to getting immediate increase in sales or leads?



Q4 Do you do any type of forecasting as to additional volume that is potentially available that they are not currently capturing? How do you create your forecasts? And how often do you do them?



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