Ep3. Look to Local w/ Desiree Bombenon

Listen in on how powerful leadership is changing our future with Wellington and his guest Desirée Bombenon. Desirée is the founder and CEO of SureCall Contact Centers as well as Desirée Imports. Desirée transformed this telecommunication company into much more than a contact center but a purpose driven business that provides global services. She wanted to share her passion for the wine business by bring great, socially responsible wines to Canada. Desirée has been a part of multiple organizations that are helping lead change through community involvement as well as addressing gender parity. 

Desirée believes in giving everyone equal opportunities through a profiling program no matter what one's background is. She is invested in elevating her team through a certification system in-house and mentions that if you take care of your team, they will take care of your customers. She also discusses the importance of surrounding yourself with successful and positive people, who care and want to make a difference. Now is the best time for opportunity and it starts with multiple pain points and problems to solve but Desirée encourages entrepreneurs to keep being creative and persevering. 

About Desirée: 

Desirée has over 30 years of business operational experience and strategic leadership. Awarded RBC’s Women’s Entrepreneur for 2020, Ernst & Young 2019 Entrepreneur of the year for the Prairies in Communication Technology, she is a bold innovator, futurist, and purpose-driven leader. Her portfolio includes business strategy, social enterprise, and culture building. Desirée was named WXN Canada’s Top 100 Most Powerful Women for 2020, 2017, & 2016. She is an active member of a number of organizations including YPO and International Women’s Forum and has chaired several industry boards and focus groups. She is a past director of the National Music Centre, is a past Chair of YPO Alberta Chapter, and a past Chair of YPO Canada Region. Desirée currently serves as Chair for the Calgary Chamber of Commerce, Vice Chair for Children First Canada, and Chair with CAMX, the Canadian Call Management Association. She is an Executive Committee member of the YPO Sustainable Business Network, a cohort for Singularity University, and a Harvard University Alumni for the Advanced Leadership Initiative. She is involved in mentorship programs in her community and through Women’s Executive Network (WXN). Desirée is also a member of the WXN Diversity Board, she is a CIAC Certified Strategic Leader, and is a Lean Six Sigma Black Belt, and has a Queen’s University Executive MBA through Smith School of Business. She has also earned her Certificate in Social Impact from Queens University. She is the recipient of the 30% Club Scholarship for Queens.

Resources discussed in this episode: 

https://www.womenofinfluence.ca/2020/10/16/meet-desiree-bombenon-ceo-of-surecall-and-2020-rbc-canadian-women-entrepreneur-awards-rbc-momentum-finalist/

https://businessincalgary.com/top-news/leading-lady/

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Desirée Bombenon / SureCall: Website | Twitter | LinkedIn