25 min

EP3 - Monique Surges - Strategic sales and business development to grow sales into German and EU markets - post-Covid supply chain and freight delays, plus new revenue growth opportunities Sales War Chest

    • Management

Strategic sales and business development to grow your sales into Germany and the EU. Offshore opportunities into the very established, traditional market in Europe. As the largest EU membership organisation in New Zealand, the German NZ Chamber of Commerce plays a vital role in growing sales and new business development opportunities for NZ companies to enter the German market. Trade fairs in Germany have paused for now, due to Covid-19 restrictions. However, there are still international new business development and revenue growth opportunities, despite Post-Covid supply chain and freight issues.

So, how do you put your best foot forward as you step into the German market? For a start, you'll impress your Germany customers by having clean shoes. 

And if you can't meet in person? Monique Surges, Chief Executive Officer at the GNZCC, details how to impress your German customers by being punctual, organised, sticking to your word, and sticking to the facts throughout your sales process.

Understanding cultural differences to grow sales opportunities and sell into the German market, which has more than 83 million potential customers spread across 16 Federal States, each with its own characteristics. Targeted sales and marketing activities to increase the ROI of your business development. Product sales, technology and services markets in Germany. Understanding the GDPR and regulation requirements to enter the German market. New business opportunities for high quality food and beverages, and health products/services.

Entering the German market can be a big step and require some hard work, especially when we are unable to travel easily. Organisations such as the German NZ Chamber of Commerce help business leaders navigate a strategic path into Germany and other parts of the EU markets.

Strategic sales and business development to grow your sales into Germany and the EU. Offshore opportunities into the very established, traditional market in Europe. As the largest EU membership organisation in New Zealand, the German NZ Chamber of Commerce plays a vital role in growing sales and new business development opportunities for NZ companies to enter the German market. Trade fairs in Germany have paused for now, due to Covid-19 restrictions. However, there are still international new business development and revenue growth opportunities, despite Post-Covid supply chain and freight issues.

So, how do you put your best foot forward as you step into the German market? For a start, you'll impress your Germany customers by having clean shoes. 

And if you can't meet in person? Monique Surges, Chief Executive Officer at the GNZCC, details how to impress your German customers by being punctual, organised, sticking to your word, and sticking to the facts throughout your sales process.

Understanding cultural differences to grow sales opportunities and sell into the German market, which has more than 83 million potential customers spread across 16 Federal States, each with its own characteristics. Targeted sales and marketing activities to increase the ROI of your business development. Product sales, technology and services markets in Germany. Understanding the GDPR and regulation requirements to enter the German market. New business opportunities for high quality food and beverages, and health products/services.

Entering the German market can be a big step and require some hard work, especially when we are unable to travel easily. Organisations such as the German NZ Chamber of Commerce help business leaders navigate a strategic path into Germany and other parts of the EU markets.

25 min