#marketing #landingpage #leadgen
Episode 52 of the Point of View podcast. I sit down with marketing performance and affiliate marketing expert, Ian Fernando to talk about this career, but more importantly I ask him what makes a lead generation page go from 0 to 100!
0:00 - Intro
2:05 - Who is Ian Fernando
3:05 - Where will Ian travel in Southeast Asia?
5:45 - Main lesson in building a 6-7 online figure business
8:20 - Why businesses seek out marketing professional experts
10:44 - The common mistakes marketers make in their lead gen page?
12:48 - Tools to use to help measure success on your lead generation page
14:26 - The anatomy of a landing page, the strategy
16:15 - How to create a lead gen page for SEMs
24:05 - 2022 ad spend media buy predictions
29:33 - Email marketing effectiveness in 2022 test test test
33:21 - Advice to a c-suite or even a smaller business to improve their lead gen in order to sell their product / service, what’s the key things you would advise them to review or look at?
Links to reach out to Ian Fernando:
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About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.