#LeadGeneration #LinkedInMarketing #Sales
Bob Low is a B2B marketing consultant who was 3 x most inspirational profiles on LinkedIn (by Marketing in Asia magazine) with over 14,000 followers.
He has trained professionals from companies such as Coca-Cola, Maxis Communications, Ernst & Young & Accenture in Digital Marketing and LinkedIn Strategy.
0:00 - Intro
1:41 - Bob Low comes in
3:00 - Bob’s suggestion if you’re in KL
11:32 - B2B selling on LinkedIn, trends that’s happening
15:51 - Defining your niche and building your audience accordingly
21:15 - Common lead generation tactics B2B salespeople use on LinkedIn
27:41 - LinkedIn changing algorithm moving away from vanity metrics of engagement
32:00 - Content types on LinkedIn that creates the most impact
38:50 - Creating content on LinkedIn is like creating your own personal channel
42:10 - Advice for salespeople using LinkedIn as their social selling tool
44:00 - Using polls on LinkedIn
Links to reach out to Bob Low:
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About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.