28 min
E7: Ending plastic waste, one smile at a time | Bite In Good Hands
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- Entrepreneurship
The global toothpaste market is huge. In 2018, it was valued at $26 billion and is expected to reach $36 billion by 2024. Unfortunately, it also comes with an enormous cost.
More than one billion toothpaste tubes end up in landfills and oceans every year. That’s equivalent to fifty Empire State Buildings — every. single. year.
Enter Lindsay McCormick and her company, Bite - the world's most sustainable oral care company on a mission to eliminate single-use plastics, one smile at a time.
On this week's episode:
- Starting out of Lindsay's living room and dealing with the DEA
- Changing long-standing consumer behavior
- Going viral and selling millions of tablets
- Taking on CPG conglomerates and exploiting advantages of being small/direct-to-consumer
- Navigating online vs offline distribution
- What's next and the moonshoot
Lightning Round:
(1) What are some of the non-obvious marketing channels you’ve seen meaningful ROI?
(2) Dug up the archives - senior project on deforestation. What was that about?
(3) Your first stint out of college was reporting on a 3-week bike-across-America race. What memory sticks out from this experience?
(4) Who has had the greatest impact on your learning and why?
The global toothpaste market is huge. In 2018, it was valued at $26 billion and is expected to reach $36 billion by 2024. Unfortunately, it also comes with an enormous cost.
More than one billion toothpaste tubes end up in landfills and oceans every year. That’s equivalent to fifty Empire State Buildings — every. single. year.
Enter Lindsay McCormick and her company, Bite - the world's most sustainable oral care company on a mission to eliminate single-use plastics, one smile at a time.
On this week's episode:
- Starting out of Lindsay's living room and dealing with the DEA
- Changing long-standing consumer behavior
- Going viral and selling millions of tablets
- Taking on CPG conglomerates and exploiting advantages of being small/direct-to-consumer
- Navigating online vs offline distribution
- What's next and the moonshoot
Lightning Round:
(1) What are some of the non-obvious marketing channels you’ve seen meaningful ROI?
(2) Dug up the archives - senior project on deforestation. What was that about?
(3) Your first stint out of college was reporting on a 3-week bike-across-America race. What memory sticks out from this experience?
(4) Who has had the greatest impact on your learning and why?
28 min