6 min

Episode 008: Heck Yes Product Sellers Solve Problems The Merriweather Council Podcast

It's true. Product sellers solve problems. If you've ever encountered an ideal customer avatar exercise, you have been faced with the question: "what problem do you solve?"
And then you probably stopped doing that exercise because that's a hard question for many handmade sellers to answer. But, no more! Today we move beyond this hurdle.
In this episode: We get real about the actual definition of "problem." I give you examples of problems solved by products. I discuss how you can expand your thinking and become better at marketing the solutions your products provide, to the people with those problems! Free download!

It's true. Product sellers solve problems. If you've ever encountered an ideal customer avatar exercise, you have been faced with the question: "what problem do you solve?"
And then you probably stopped doing that exercise because that's a hard question for many handmade sellers to answer. But, no more! Today we move beyond this hurdle.
In this episode: We get real about the actual definition of "problem." I give you examples of problems solved by products. I discuss how you can expand your thinking and become better at marketing the solutions your products provide, to the people with those problems! Free download!

6 min