Episode 01: How to turn waste into scalable products with Morten Risom Nielsen from Lendager Group Circular, But How?

Morten Risom Nielsen, engineer and product developer at Lendager Group in Copenhagen, explains the process for developing upcycled products that can bring down CO2 emissions while being price competitive in the market.

02:48 Successful upcycled products // 03:55 Mindset for making upcycling happen // 05:00 Opportunities for upcycling // 06:45 Key difference when developing upcycled products compared with primary products // 08:30 The workflow for developing upcycled products // 13:10 Key consideration for securing environmental benefits from upcycling // 17:15 Low-hanging fruits for environmental benefits // 19:30 Key considerations for securing business benefits // 23:05 Low-hanging fruits for business benefits.