"My market is too saturated" - a thing you have said. It's easy to feel like a small fish in a huge pond when you are selling a product because products are EVERYWHERE and they exist at all price points - specifically, lower price points. The truth is that your market - not matter what market it might be - is NOT oversaturated. Truly, it isn't. And I'll tell you exactly how I know that in this episode of The Merriweather Council Podcast!
In this episode: "saturated market" is an excuse. Examples of markets that you probably think are "too saturated" and exact breakdown for understanding that they are not. Chatting about what goes into a consumer's choice when purchasing a product. Tough love. An explanation on how we ALL behave as consumers. Dispelling your theory that price is a huge factor 100% of the time, for 100% of people Understanding how there can be multiple vendors in a market who don't compete with each other at all.