Elizabeth sits down with friend and fellow creative, Sasha Kill, who speaks to the importance of authentic branding that comes from knowing your audience, and yourself. Sasha shares that knowing your audience at a psychographic level allows you to create branding and content that connects to your ideal client on a deeper level than font and color choices. This episode explores the importance of getting clarity on your voice, message and brand story first, and then using design as a tool to tell that story.
Sasha Kill is the lead designer and brand strategist behind Outlaw Creative where she’s on a mission to empower entrepreneurs to grow their brands in remarkable ways. With an extensive background in marketing and design strategy, her clients include best-selling authors, celebrity chefs, world-renowned artists, and multiple self-made 7-figure businesses. You can find her insights on design, marketing, and branding on at www.outlawcreative.com.
Side note: she was recently featured in Marie Kondo’s book … you don’t want to miss this!
Visit https://outlawcreative.com to take the brand quiz, find your vibe and learn more about the courses and programs available to you!
Visit: Almondleafstudios.com/quiz and take our short quiz to discover what your business is craving.