Episode 035: Why hire a paid ads specialist, when you can DIY?

When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It's not just about saving time—professionals know how to handle the fiddly parts of ad platforms. I also touch on how the iOS 14 update messed with Facebook Ads, which is a good reason to have a specialist on hand! This episode also covers my opinion on whether it's a good idea to let a third-party app manage everything. I compare a good digital marketing strategy to having a flexible, thorough consultation with a doctor, and share the real secret to succeeding with paid ads: being adaptable and well-rounded.