Episode 04: How Agencies Can Make Good (Or Bad!) Decisions When Selecting Clients | Featuring Dr. Dominic Tantram The Responsible Edge Podcast
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- Marketing
We delve into the complexities of effective client selection in creative agencies and the broader implications for sustainability in business with our esteemed guest, Dr. Dominic Tantram, Founding Partner at Terrafiniti LLP, Chartered Environmentalist, and Fellow of the Institute of Corporate Responsibility and Sustainability (ICRS). Dominic brings over 25 years of consultancy experience to the discussion, highlighting how creative agencies can navigate ethical dilemmas. Learn about the importance of establishing robust ethical frameworks, assessing clients' sustainability credentials, and the role of transparency and accountability in fostering sustainable business practices.
We delve into the complexities of effective client selection in creative agencies and the broader implications for sustainability in business with our esteemed guest, Dr. Dominic Tantram, Founding Partner at Terrafiniti LLP, Chartered Environmentalist, and Fellow of the Institute of Corporate Responsibility and Sustainability (ICRS). Dominic brings over 25 years of consultancy experience to the discussion, highlighting how creative agencies can navigate ethical dilemmas. Learn about the importance of establishing robust ethical frameworks, assessing clients' sustainability credentials, and the role of transparency and accountability in fostering sustainable business practices.