Episode 08: The Importance of Understanding the Environmental Impact of Marketing | Featuring Michelle Mayther The Responsible Edge Podcast
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- Marketing
In this discussion we are joined by Michelle Mayther, who shares her journey towards sustainable marketing and the founding of the Green Marketing Academy. This episode dives into the necessity of understanding marketing's environmental footprint, practical steps for reducing this impact, and the vital role of authentic brand communication in promoting sustainability.
In this discussion we are joined by Michelle Mayther, who shares her journey towards sustainable marketing and the founding of the Green Marketing Academy. This episode dives into the necessity of understanding marketing's environmental footprint, practical steps for reducing this impact, and the vital role of authentic brand communication in promoting sustainability.