42 min
Author Series: Michael F. Schein and "The Hype Handbook" (001) Demand & Ops Unboxed with Travis L. Scott
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- Marketing
Welcome to the very first episode of Marketing:Unboxed. In this episode, Travis talks with Michael F. Schein, the author of The Hype Handbook, to talk about his book and the psychology behind hype and influence in marketing.
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?
Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn
Welcome to the very first episode of Marketing:Unboxed. In this episode, Travis talks with Michael F. Schein, the author of The Hype Handbook, to talk about his book and the psychology behind hype and influence in marketing.
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?
Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn
42 min