27 min
Episode 10 | How to Choose a Legally Strong Brand Name | Erica DiAngelo Make A Seat
-
- Entrepreneurship
Have you ever heard the quote by Jeff Bezos, “Your brand is what other people say about you when you're not in the room.”
On this week’s episode of the Make a Seat podcast, Erica covers all things naming and trademarks. From the legal considerations when selecting your brand name, trademarking sub-brands, to the importance of reputation and goodwill. Enjoy!
Have you ever heard the quote by Jeff Bezos, “Your brand is what other people say about you when you're not in the room.”
On this week’s episode of the Make a Seat podcast, Erica covers all things naming and trademarks. From the legal considerations when selecting your brand name, trademarking sub-brands, to the importance of reputation and goodwill. Enjoy!
27 min