12 min
Episode 10: How to Create a Perfect PR Budget: 4 Cost-Effective Approaches to PR Behind The Scene of PR
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- Business
What should you budget for PR? There is no simple answer to this question, since your success at obtaining media coverage is determined more by the specifics of what you do, and what you are attempting to gain coverage for, than by the amount of money spent. You can get lots of media coverage without spending a cent, but you can also spend a huge amount but fail to achieve any coverage. Link to article.
What should you budget for PR? There is no simple answer to this question, since your success at obtaining media coverage is determined more by the specifics of what you do, and what you are attempting to gain coverage for, than by the amount of money spent. You can get lots of media coverage without spending a cent, but you can also spend a huge amount but fail to achieve any coverage. Link to article.
12 min