19 min
10- Kelly Watters, Co-Founder of Western Rise Bold Brands: Technology and Innovation in Apparel eCommerce
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- Entrepreneurship
Telluride-based Western Rise grew out of a personal need for high-quality clothing to serve an adventurous modern lifestyle. Founders Kelly and Will Watters were outdoor guides in Vail, Colorado who quickly realized that lugging a duffle filled with different performance gear was something that could, and should, be improved upon. So they created their own line of premium, menswear classics that focused on performance and versatility, leveraging on their roots in textile design to introduce innovative technical fabrics and designs that could go from managerial meetings to weekend warrior. Find out how they grew their DTC business during a crazy 2020 while stepping up on the brand's sustainability and social responsibility.
Telluride-based Western Rise grew out of a personal need for high-quality clothing to serve an adventurous modern lifestyle. Founders Kelly and Will Watters were outdoor guides in Vail, Colorado who quickly realized that lugging a duffle filled with different performance gear was something that could, and should, be improved upon. So they created their own line of premium, menswear classics that focused on performance and versatility, leveraging on their roots in textile design to introduce innovative technical fabrics and designs that could go from managerial meetings to weekend warrior. Find out how they grew their DTC business during a crazy 2020 while stepping up on the brand's sustainability and social responsibility.
19 min