16 min
Episode 10: The Agency Impact in Corporate Communications Communications Business Advisor
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- Management
“If we set up our structures to match what agencies look like, we lose something significant in our partnership, thinking, and actions. Most importantly, our field continues to lose the battle for treatment as a critical function, a critical business function, not a service area.” --Tara McDonagh
People with an agency background bring a strong skill set to whatever business area they move into next, including the ability to juggle multiple projects, being a very quick learner, and building strong relationships.
Unfortunately, many with agency background, especially at a senior level, come in ready to implement an internal agency model, and this creates a model where the comms department becomes order takers. Exactly what communicators fight against.
There are some components agency hires bring in that can strengthen a communications function in a corporation and some that need to be left behind. Let’s discuss.
In this episode, host Tara McDonagh explains:
The unintended impact an internal agency model can have on corporate comms. What makes agency staff great hires for communications roles inside corporations … and what they need to leave behind at the agency. Teaching people how to treat you. As we get close to wrapping up Season 1 of the Communications Business Advisor Podcast, take a moment to share this episode, or the show, with someone. Drop a rating or leave a review. We can ignite a movement when we share the message.
Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.
The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.
“If we set up our structures to match what agencies look like, we lose something significant in our partnership, thinking, and actions. Most importantly, our field continues to lose the battle for treatment as a critical function, a critical business function, not a service area.” --Tara McDonagh
People with an agency background bring a strong skill set to whatever business area they move into next, including the ability to juggle multiple projects, being a very quick learner, and building strong relationships.
Unfortunately, many with agency background, especially at a senior level, come in ready to implement an internal agency model, and this creates a model where the comms department becomes order takers. Exactly what communicators fight against.
There are some components agency hires bring in that can strengthen a communications function in a corporation and some that need to be left behind. Let’s discuss.
In this episode, host Tara McDonagh explains:
The unintended impact an internal agency model can have on corporate comms. What makes agency staff great hires for communications roles inside corporations … and what they need to leave behind at the agency. Teaching people how to treat you. As we get close to wrapping up Season 1 of the Communications Business Advisor Podcast, take a moment to share this episode, or the show, with someone. Drop a rating or leave a review. We can ignite a movement when we share the message.
Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.
The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.
16 min