25 min

Episode #11 - Interview with Juli Lee of Julianna Rae Bold Brands: Technology and Innovation in Apparel eCommerce

    • Tech News

Selling luxury sleepwear and lingerie online might have seemed unlikely to succeed when Julianna Rae launched in 2005 but a quality product range combined with excellent customer service and care meant that the brand built up a loyal fan base quickly and has continued to grow. Now in its 16th year, this digitally-native company owes its success to paying close attention to what its customers want, while also focusing on creating a seamless online shopping experience. We speak with co-founder, Juli Lee, to discover how the brand has pioneered luxury lingerie eCommerce.

Selling luxury sleepwear and lingerie online might have seemed unlikely to succeed when Julianna Rae launched in 2005 but a quality product range combined with excellent customer service and care meant that the brand built up a loyal fan base quickly and has continued to grow. Now in its 16th year, this digitally-native company owes its success to paying close attention to what its customers want, while also focusing on creating a seamless online shopping experience. We speak with co-founder, Juli Lee, to discover how the brand has pioneered luxury lingerie eCommerce.

25 min

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