31 min
Louisa Smith on her successful career as an international textile trend consultant Material Wise
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- Design
With over 24 years of international experience in the global fashion and textile industry, Louisa combines her creative know-how with market and product development intelligence to ensure an accurate forecast. Louisa shares how her intuition in the early days - followed by her curiosity, vision, and research - led her to where she is today. She gives insight as to how she anticipates consumer needs up to 3 years in advance. Louisa also shares her views on sustainability (a smarter way of thinking), top trend-inspiring cities, and how she stays relevant.
With over 24 years of international experience in the global fashion and textile industry, Louisa combines her creative know-how with market and product development intelligence to ensure an accurate forecast. Louisa shares how her intuition in the early days - followed by her curiosity, vision, and research - led her to where she is today. She gives insight as to how she anticipates consumer needs up to 3 years in advance. Louisa also shares her views on sustainability (a smarter way of thinking), top trend-inspiring cities, and how she stays relevant.
31 min