39 min
Episode 11: What Transformation Looks Like For Insurance Brands Inside Job: Making CX Work
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- Marketing
With COVID and rising inflation changing the game, insurers are in a race to enhance experiences across channels and find new ways to innovate. In this episode, Merkle’s Aaron Tellier and John Reid sit down with Adobe’s Chris Young to discuss how insurance organizations should respond to these changes.
Other topics discussed:
How insurers can expand their use of data and insights to better serve customers and prospects
Common challenges and how to avoid them
The most important thing to improve success in achieving transformation goals
Resources:
2022 Customer Experience Imperatives
Adobe 2022 Digital Trends Report
With COVID and rising inflation changing the game, insurers are in a race to enhance experiences across channels and find new ways to innovate. In this episode, Merkle’s Aaron Tellier and John Reid sit down with Adobe’s Chris Young to discuss how insurance organizations should respond to these changes.
Other topics discussed:
How insurers can expand their use of data and insights to better serve customers and prospects
Common challenges and how to avoid them
The most important thing to improve success in achieving transformation goals
Resources:
2022 Customer Experience Imperatives
Adobe 2022 Digital Trends Report
39 min