Mike Cessario (Liquid Death co-founder and CEO‪)‬ One Life One Chance with Toby Morse

In this episode Toby talks to Mike Cessario, co-founder and CEO of water brand Liquid Death. They chat skating and punk, graphic design, ad agencies, keeping bands together, his short rap career, starting a brandy company, branding and marketing, origins and journey of Liquid Death, the afterlife of plastic and the importance of aluminum cans vs. plastic bottles.
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