23 min
Episode 119 Eric Frankel The Tony Shap Method: Achieving Business Growth and Mastery
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- Entrepreneurship
Eric Frankel
CEO and Co-Founder at AdGreetz
https://www.adgreetz.com/
https://www.linkedin.com/in/eric-frankel-bb79666
AdGreetz is the industry's only ad-tech/martech personalization platform:
empowering brands, agencies and ad platforms to build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying hundreds or thousands of smart, hyper-personalized, data-driven, relevant, video and display ads (versus a generic, traditional, much less-activating version)
delivering to 26 channels via our omni-channel solution enabling personalization at scale (Facebook, YouTube, Instagram, Google AdWords, programmatic, TikTok, LinkedIn, DV360, Twitter, Snapchat, outdoor, display, premium video, print, SMS text, brand website, point of purchase, OTT, in-app, email, on-pack)
recently named a Programmatic Power Player by AdExchanger (along with Publicis Media, Verizon, Roku, IBM Watson, Epsilon)
utilizing all forms of PII and GDPR-compliant data (brand, geo/browser, cookies, third-party, social, real-time, publisher, contextual, user-generated, weather, decisioning platforms) and unlimited ad formats (display, GIF, video, banner, et al); deploying in 30 languages to 23 countries
integrated with all major social media platforms and most publishers/DSPs (via our proprietary, patent-pending ad-tech platform AdChef™) and utilizing AI/machine learning to optimize creative, trafficking and every aspect of a campaign in real time, ensuring delivery of the most engaging and activating ads to the right person at the right time in the right location on the right channel in the right format -- while saving brands significant media expense
utilizing all forms of creative/content (original or re-purposed live action, animation, graphics, voice over)
partnered with more than 100 major brands, agencies and ad platforms, including: : Amazon, Google, Facebook, Twitter, Kroger, Costco, Rakuten, Flipkart, Nestlé, BMW, Sotheby's, Publicis Media, PHD, OMD, Interactive Avenues, Intel, Adobe, LG, Lenovo, Dell, Zalando, JustFab, West Elm, Forever 21, P&G, Coca-Cola, Anheuser-Busch, Quaker, PepsiCo, Kraft, General Mills, Post Holdings, Toyota, Acura, Disney, DirecTV, The Wall Street Journal, the NFL, HBO, NBC, ABC, Hearst, Universal Pictures and many more
Eric Frankel
CEO and Co-Founder at AdGreetz
https://www.adgreetz.com/
https://www.linkedin.com/in/eric-frankel-bb79666
AdGreetz is the industry's only ad-tech/martech personalization platform:
empowering brands, agencies and ad platforms to build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying hundreds or thousands of smart, hyper-personalized, data-driven, relevant, video and display ads (versus a generic, traditional, much less-activating version)
delivering to 26 channels via our omni-channel solution enabling personalization at scale (Facebook, YouTube, Instagram, Google AdWords, programmatic, TikTok, LinkedIn, DV360, Twitter, Snapchat, outdoor, display, premium video, print, SMS text, brand website, point of purchase, OTT, in-app, email, on-pack)
recently named a Programmatic Power Player by AdExchanger (along with Publicis Media, Verizon, Roku, IBM Watson, Epsilon)
utilizing all forms of PII and GDPR-compliant data (brand, geo/browser, cookies, third-party, social, real-time, publisher, contextual, user-generated, weather, decisioning platforms) and unlimited ad formats (display, GIF, video, banner, et al); deploying in 30 languages to 23 countries
integrated with all major social media platforms and most publishers/DSPs (via our proprietary, patent-pending ad-tech platform AdChef™) and utilizing AI/machine learning to optimize creative, trafficking and every aspect of a campaign in real time, ensuring delivery of the most engaging and activating ads to the right person at the right time in the right location on the right channel in the right format -- while saving brands significant media expense
utilizing all forms of creative/content (original or re-purposed live action, animation, graphics, voice over)
partnered with more than 100 major brands, agencies and ad platforms, including: : Amazon, Google, Facebook, Twitter, Kroger, Costco, Rakuten, Flipkart, Nestlé, BMW, Sotheby's, Publicis Media, PHD, OMD, Interactive Avenues, Intel, Adobe, LG, Lenovo, Dell, Zalando, JustFab, West Elm, Forever 21, P&G, Coca-Cola, Anheuser-Busch, Quaker, PepsiCo, Kraft, General Mills, Post Holdings, Toyota, Acura, Disney, DirecTV, The Wall Street Journal, the NFL, HBO, NBC, ABC, Hearst, Universal Pictures and many more
23 min