In 2020, Christine Matovich founded CommonTime: an online platform providing global access to the arts. With the onset of the pandemic, countless artists were unemployed, museums and performing arts centers closed, and educators teaching online were in need of new material to connect with their students. Christine responded by building a digital platform to connect students and educators to teaching artists; private art teachers to individual learners; and arts organizations to educational institutions - regardless of location. And so, CommonTime’s existence is proof that out of necessity, creative solutions are born.
In this episode, Michael chats to Christine about the role of the arts as a vital, integrated and accessible part of the education curriculum, the industry’s contribution to the global economy, and how to surround yourself with great people to build a successful business. She also gives us a tip on where to find a thriving creative community in New York (hint: it’s not Manhattan).
A graduate of Positive Planet US’ most recent Accelerator Hub, Christine is a multi-hyphenate (opera singer, cellist and artist manager are just some hats she has worn) who has described herself as ‘never comfortable with just a single track with my craft.’ Tune in to hear her speak passionately about entrepreneurship and creativity, all the most relevant in 2021, the year of Creative Economy for Sustainable Development, as declared by the UN.