Insight China

Jimmy Robinson
  • 5,0 (3)
  • MARKETING
Insight China

Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Features discussions on the latest trends in China, interviews with Chinese marketing experts, and China news updates. Connect with us on Linkedin, Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun.

  1. 22 DE ABR.

    Episode 13 - Is the China market dead...

    We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this episode dives deep into the complexities of China's economic environment post-COVID. Featuring discussions on major brands like Estee Lauder and KFC, and how they've adapted (or failed to adapt) to the shifting Chinese consumer landscape, the episode s...

    18min

  2. 31/08/2023

    Episode 12 - Sustainability and Marketing in China

    We delve into the complex landscape of sustainability marketing in China for 2023. Drawing from expert insights presented at Cannes Lions, we dissect the Chinese consumer's growing affinity for sustainable practices and products. We examine the transformative role of technology—such as AI and big data—in driving sustainable initiatives. Case studies from Adidas and Alibaba shed light on how brands successfully blend business objectives with environmental responsibility. If you're intrigued by...

    28min

  3. 13/06/2023

    Episode 11 - Misconceptions around Marketing in China

    In this special interview edition, we unpack misconceptions about marketing in China, a market ripe with opportunity yet often misunderstood. Explore diverse consumer segments, the need for strategic localisation, and whether China really is still just all about WeChat. Join us as we navigate the complexities of marketing in the world's second-largest economy.Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese dig...

    37min

  4. 26/04/2023

    Episode 10 - Navigating Social Listening in China

    In this episode, we explore the challenges of social listening in China, the exciting rise of AI integration in Chinese tech companies, and the impact of "revenge tourism" on the nation's travel industry. Join us as we uncover strategies to harness social media insights and stay ahead in the competitive Chinese market.Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discuss...

    13min

  5. 21/03/2023

    Episode 9 - China’s ChatGPT attempt

    ChatGPT is already changing whole industries, but how will China's entry into this new AI world change things going forward, and who are the leading players in China? We explore Baidu's recently launched ERNIE bot, a look at some of the key news stories from China's recent two sessions, and what is Temu? We even asked ChatGPT to write part of our podcast for us, listen to see how you think ChatGPT did. Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson...

    23min

  6. 21/02/2023

    Episode 8 - China’s post-Covid tourism rebound

    This podcast episode explores the surge in Chinese tourism post-Covid and how companies and brands must prepare for the changes in Chinese travellers' habits since the pandemic. The episode discusses the importance of thinking digitally and targeting Chinese tourists via online platforms and creative social media strategies.Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features d...

    19min

  7. 30/01/2023

    Episode 7 - The Education Edition

    Studying abroad: China’s outbound international education sector after 3 years of Covid -19.The past several years have seen a dramatic shift in the global landscape of outbound international education, with China being one of the countries at the forefront of this movement. In 2018, Chinese students accounted for over 40% of all foreign enrolments worldwide – an impressive figure considering that just three decades ago, only about 5%. What does 2023 and beyond hold for overseas Chinese stude...

    23min

  8. 22/09/2020

    Episode 6 - The COVID interview

    We interview with a previous Chinese Marketing Agency CEO, who has worked with some of the biggest brands in the world and now consults with brands on China market entry. An episode not to be missed if looking to understand how COVID has been impacting brands looking to enter China.Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, inte...

    30min
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Sobre

Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Features discussions on the latest trends in China, interviews with Chinese marketing experts, and China news updates. Connect with us on Linkedin, Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun.

Informações

  • Criado por
    Jimmy Robinson
  • Anos de atividade
    2019 - 2024
  • Episódios
    13
  • Classificação
    Livre
  • Copyright
    © 2024 Insight China
  • Site do podcast
    Insight China

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