One of the biggest emerging trends in the decorated apparel industry is the notion of “Print on Demand”. This is the idea that you sync up the decoration of the shirt with the order when it is sold, and not in advance.
This high-wire trapeze act happens courtesy of technological advancements in logistics, printing, workflow, and equipment.
On this episode of Success Stories, we will chat with Kevin Oakley and Shane Snodgrass, the owners of Stoked On Printing in Las Vegas, Nevada about their push into this new ballgame for apparel decoration. What it means to them, how they are doing it, and where the future is with this space.