Episode #13: The Power of Efficient Skincare and Marketing with James Van Elswyk from Rest Religion

From Lab to Label: The Scientification of Consumer Brands Podcast

In this episode, our host Susanne Mitschke sits down with James van Elswyk, the visionary behind the brand Rest Religion. Together, they dive deep into the world of innovative skincare products and groundbreaking clinical studies. James shares the journey of Rest Religion, and talks about his consumer perception study with Citruslabs. The episode also explores the critical role of branding and packaging in building a successful brand and how these elements contribute to consumer trust and loyalty. Tune in for an insightful conversation packed with expert insights and practical tips for anyone interested in the crossroads of science, branding, and entrepreneurship.

In today’s episode we’ll discuss: 

  • The story behind how Rest Religion was started 

  • Rest Religion's unique approach to packaging and branding

  • Incorporating customer feedback into product development and marketing

  • Challenges and motivations of launching a new skincare brand

  • Rest Religion's future plans, including supplements and retail

This episode offers valuable lessons for entrepreneurs and skincare enthusiasts alike, tune in to hear Jame’s story! 

About Rest Religion

Rest Religion is a skincare brand that champions the philosophy of slowing down and simplifying in a world that often glorifies constant hustle. As pioneers of the recharge ritual, Rest Religion is reshaping the skincare conversation by addressing core skin issues rather than providing temporary fixes. Their meticulously crafted formulas combine nature’s wisdom with cutting-edge science to effectively treat and protect the skin.

Get in Touch

To connect with James, send him an email at james@restreligion.com.

Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your questions and we'll answer them in a future episode. Email us at hello@citruslabs.com

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