The Sleep Retailer Podcast Sleep Retailer

We're joined by Cindy Williams. As the director of business development at the Look Company, Cindy helps manufacturers and retailers transform their showroom spaces with eye-catching visual displays. She shares her unique insight on the shifting trends in the mattress retail space, the value of visual engagement—and why we need to move beyond the idea of retail as a promotional environment. 

This week we’re chatting with Tom Murray, EVP and chief marketing officer for Tempur Sealy. He joins us to discuss how consumers are finally connecting the dots between the mattress and their health and wellness, the importance of keeping a finger on the pulse of consumers' purchasing journeys and media habits and why Tempur Sealy remains optimistic about 2022.

This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency, the challenges of marketing a service and why really understanding consumers’ financial needs is key to growing your retail customer base.

This week we’re talking with Classic Brands! CEO Scott Burger and Chief Commercial Officer Vivian Weng joined us to talk about how their approach to consumer marketing has evolved over the past year and a half. We discuss best practices for collecting product reviews, the importance of testing new ad formats and how to make sure your digital content and merchandising are working together to really engage with the consumer.

Our guest this week is Amanda Evans, VP of Shopper Marketing for Nationwide Marketing Group. She joined us to discuss some practical and creative ways retailers can engage with today's consumers. We chatted about the latest trends in consumer search terms, how different stages of the buying journey require different marketing needs, and the value of setting customer expectations across different platforms.

We’re continuing our series on consumer marketing this week with PureCare!Sarah Bergman, chief marketing officer and SVP of product development, joined us to share her thoughts on how the marketing landscape has evolved in the specialty bedding category over the past year and a half. We chatted about the increased demand from consumers for transparency, why “wellness” as a buzzword can be a double-edged sword and how digital technologies are delivering valuable insights for both the in-store and online retail experience.