40 min
Episode 14: Exploring Everything from The Creative Process to Search Engine Optimization Marketing Then & Now: A Talk-and-tell with Bozell
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- Marketing
Being a copywriter back in the Mad Men era was a lot different than it is today. Responsibilities now include anything from social content creation to guerrilla marketing to SEO. Join us in this episode of Marketing Then & Now as our senior copywriter, Kerrey Lubbe, explains the modern-day copywriter. She’ll talk us through brainstorming, how she stayed creative during the pandemic and, of course, the complex process of creating and implementing keywords and phrases that can help your website outperform your competitors.
Being a copywriter back in the Mad Men era was a lot different than it is today. Responsibilities now include anything from social content creation to guerrilla marketing to SEO. Join us in this episode of Marketing Then & Now as our senior copywriter, Kerrey Lubbe, explains the modern-day copywriter. She’ll talk us through brainstorming, how she stayed creative during the pandemic and, of course, the complex process of creating and implementing keywords and phrases that can help your website outperform your competitors.
40 min