28 min
Episode 15: How Strategic is Your Content Strategy? Oh No! Not Another Marketing Podcast
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- Business
What is your company’s approach to creating content? Has an overall content strategy been developed or has the general strategy been “let’s throw it against the wall and see what sticks?” On episode 15 of ONNAMP, Lindsay Kelley, VP Digital and Content Marketing at Telit, talks about the importance of developing a strategic approach to content creation complete with ongoing sales input and digital alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.
What is your company’s approach to creating content? Has an overall content strategy been developed or has the general strategy been “let’s throw it against the wall and see what sticks?” On episode 15 of ONNAMP, Lindsay Kelley, VP Digital and Content Marketing at Telit, talks about the importance of developing a strategic approach to content creation complete with ongoing sales input and digital alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.
28 min