28 min
Episode 15 : Managing your brand communications during the Corona Crisis. Karnvir Mundrey speaks to Nina Nørgaard Jacobsen The Future of Branded Content Marketing & PR
-
- Marketing
Its unusual times, and never in recent history have we seen the complete long term shut down of the global economy – as well as fear about the future.
In such a situation it is the job of us – the communicators – to stand up and take a greater role in using the tools that we have to better explain and communicate to the world.
However – there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times.
In this episode I speak to Nina Nørgaard Jacobsen, CEO & founder of Biites.com - the brand film distribution platform.
biites is a premium platform dedicated to branded content film and series as well as AFP (advertiser funded programs), free for all to watch and enjoy. Their aim is to push the limits of branded and sponsored partnerships, showcasing how new constellations and creative thinking can cater to viewers’ interests while serving a commercial benefit.
I began by asking Nina on her reaction to the situation and how her organisation was reacting to it.
The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info
CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.
Its unusual times, and never in recent history have we seen the complete long term shut down of the global economy – as well as fear about the future.
In such a situation it is the job of us – the communicators – to stand up and take a greater role in using the tools that we have to better explain and communicate to the world.
However – there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times.
In this episode I speak to Nina Nørgaard Jacobsen, CEO & founder of Biites.com - the brand film distribution platform.
biites is a premium platform dedicated to branded content film and series as well as AFP (advertiser funded programs), free for all to watch and enjoy. Their aim is to push the limits of branded and sponsored partnerships, showcasing how new constellations and creative thinking can cater to viewers’ interests while serving a commercial benefit.
I began by asking Nina on her reaction to the situation and how her organisation was reacting to it.
The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info
CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.
28 min