18 min

Episode #15 with Hunter Capobianco from CNN Performance Marketing Spotlight

    • Marketing

In this episode of the Performance Marketing Spotlight, host Marshall Nyman interviews Hunter Capobianco, the director of business development and partnerships at CNN. Hunter shares his journey of getting started in affiliate marketing after college and his experiences at CJ Affiliate before moving to CNN. He discusses the unique offerings of CNN underscored, CNN coupons, and the challenges faced by publishers in the performance marketing industry. Hunter also gives insights into what brands and agencies should consider when introducing a product to the CNN team and shares his favorite parts of working in the performance marketing industry. Plus, he provides a glimpse into his upcoming speaking engagement at the Affiliate Summit West. Join Marshall and Hunter as they explore the world of performance marketing with a focus on content, commerce, and the power of affiliate relationships.

In this episode of the Performance Marketing Spotlight, host Marshall Nyman interviews Hunter Capobianco, the director of business development and partnerships at CNN. Hunter shares his journey of getting started in affiliate marketing after college and his experiences at CJ Affiliate before moving to CNN. He discusses the unique offerings of CNN underscored, CNN coupons, and the challenges faced by publishers in the performance marketing industry. Hunter also gives insights into what brands and agencies should consider when introducing a product to the CNN team and shares his favorite parts of working in the performance marketing industry. Plus, he provides a glimpse into his upcoming speaking engagement at the Affiliate Summit West. Join Marshall and Hunter as they explore the world of performance marketing with a focus on content, commerce, and the power of affiliate relationships.

18 min