Host Ben Rice travels (digitally) to New Braunfels, Texas, and Sacramento, CA to interview Kelly Meyer of New Braunfels Brewing and music journalist Aaron Carnes. We talk about their approaches to their new books (Kelly is the author of "How NOT To Start a Damn Brewery," which just released an updated version, while Aaron recently released his first book "In Defense of Ska"). We also talk about their podcasts, which share the name of their books, respectively. Plus! Ska history! The challenges of entering the craft beer industry in 2021! Comfort levels! And who's really buying books right now? Plus! Beer swears, national distribution, and the desperate search for more beer/book/podcast customers. All this and more, on episode 153 of Barley & Me. Enjoy!
Follow New Braunfels Brewing @nbbrew
Follow Kelly's book/podcast "How NOT To Start A Damn Brewery" wherever you get your podcasts or on IG @hownottostartadamnbrewery
BUY THAT BOOK at https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18
Check out Aaron Carnes at aaroncarnes.substack.com
Follow Aaron's book/podcast/Spotify playlist "In Defense of Ska" @indefenseofska
BUY THAT BOOK at https://www.clashbooks.com/new-products-2/aaron-carnes-in-defense-of-ska
Barley & Me can be found across social media @barleyandmepod. Email questions/comments/concerns/guest ideas/brewery ideas to email@example.com or firstname.lastname@example.org
And be sure to learn more about the Black Is Beautiful Initiative, as featured in Episode 129 with Marcus Baskerville of Weathered Souls Brewing, at www.blackisbeautiful.beer
Get your merch or make donations at www.customink.com/fundraising/black-is-beautiful-initiative
Also, during this crisis, 100% of profits from sales of Barley & Me shirts via Zen-Threads.com will go to Another Round, Another Rally, a charity that supports front- and back-of-house members of the service industry whose wages and benefits may be affected. So grab a shirt and help a good cause and people you love! https://zen-threads.com/collections/beer-wine/products/barley-and-me-podcast-mens-crew-tee?fbclid=IwAR1G_5HJ3NCoWTRgmG6Q2PVALEiJsb1KtHClCaDli0NhsjZsc4KPmWCp_os
Ben is also posting #Chugs4Charity videos semi-daily on Instagram (@barleyandmepod), to help raise funds for those affected by this shutdown. You can Venmo Ben ($comedianbenrice) or hit his PayPal (@barleyandmepod) and all money will go to support the NAACP, ACLU, Black Lives Matter, and other civil rights helpers. Charities will change with the times and as emergencies arise. But the point is: all donations will go to help those who need it.
Do you have a story about racism, sexism, homophobia, or transphobia in the beer industry? You can submit your story anonymously, to be read on a future episode of Barley & Me at https://forms.gle/SmDuBT3zGKxNCVZ757
Intro Music: “Functional Alcoholism” by Be Brave Bold Robot (@bebraveboldrobot)
Interstitial Music: "JamRoc" by Breez (@breeztheartist)
Logo by Jessica DiMesio (@alchemistqueen)