Episode 1610 - Fitness-forward: the origin of a term #PTonICE Daily Show

Dr. Jeff Moore // #LeadershipThursday // www.ptonice.com 


In today's episode of the PT on ICE Daily Show, ICE Chief Executive Office Jeff Moore discusses the origin of the term "fitness-forward" and how developing your "nose" for the essence of your business principles can help clarify your mission while helping your brand.
Take a listen to the podcast episode or read the full transcription below.
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EPISODE TRANSCRIPTION

INTRODUCTION
Hey everyone, this is Alan. Chief Operating Officer here at ICE. Before we get started with today’s episode, I want to talk to you about VersaLifts. Today’s episode is brought to you by VersaLifts. Best known for their heel lift shoe inserts, VersaLifts has been a leading innovator in bringing simple but highly effective rehab tools to the market. If you have clients with stiff ankles, Achilles tendinopathy, or basic skeletal structure limitations keeping them from squatting with proper form and good depth, a little heel lift can make a huge difference. VersaLifts heel lifts are available in three different sizes and all of them add an additional half inch of h drop to any training shoe, helping athletes squat deeper with better form. Visit www.vlifts.com/icephysio or click the link in today’s show notes to get your VersaLifts today.
JEFF MOORE
All right, team, what is up? Welcome back to the PT on Ice Daily Show. Thrilled to have you here. My name is Dr. Jeff Moore, currently serving as the CEO of ICE, and always thrilled to be here on a Leadership Thursday, which is always a Gut Check Thursday. Let's do the workout, let's chat about some courses, and then I can't wait for today's topic. I've been waiting a long time to do this one, so I can't wait to jump into it, but first, the workout. Gut Check Thursday, it is Lynchpin Test 14. It's quick, but it's painful. It is 15 clean and jerks at 135/95, then you're going to go 30/20 on the fan bike, and then right back to 15 clean and jerks. Relatively simple couplet, but one can be certain that second set of clean and jerks is going to feel nothing like that first set of clean and jerks. You're going to be exhausted from the first set. And if you went big on the bike, Lord knows you're going to be feeling every bit of that energy on every rep of that second set of clean and jerks times. Probably five six seven minutes. I mean this should not be a long workout Especially if you really put out on that bike, so please tag us ice physio Hashtag ice train get them up on Instagram Let's all suffer a bit together here on gut check Thursday as far as course is coming up I want to say two things number one The first couple weeks of January are going to be packed with all of our online courses. We have six of them firing up in the first couple weeks and darn near all of them in the first month. But in the first couple weeks, we've got Injured Runner, Persistent Pain, Brick by Brick, we have Pelvic Level 1 and Older Adult Level 1. We also have Older Adult Level 2. Now what I want to say is, if you're going to jump into one of those, remember that prices go up to $6.95 on January 1st. So buy your ticket before January 1st. It's only $45 or $50, but save a little bit of cash and snag that ticket at some point here during December. If you're jumping in early January anyways, you might as well save yourself $50. So hop on the website, PTOnIce.com, and get that done.

FITNESS-FORWARD: THE ORIGIN OF A TERM
Let's talk about fitness forward, specifically The origin of the term.