Episode 1630 - Rebalancing consumption and creation #PTonICE Daily Show

Dr. Jeff Moore // #LeadershipThursday // www.ptonice.com 


In today's episode of the PT on ICE Daily Show, ICE Chief Executive Office Jeff Moore discusses balancing consumption with creation, the illusion of consumption as productivity, and the need to be authentic to stand out.
Take a listen to the podcast episode or check out the full show notes on our blog at www.ptonice.com/blog.
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EPISODE TRANSCRIPTION

INTRODUCTION
Hey everyone, this is Alan. Chief Operating Officer here at ICE. Before we get started with today’s episode, I want to talk to you about VersaLifts. Today’s episode is brought to you by VersaLifts. Best known for their heel lift shoe inserts, VersaLifts has been a leading innovator in bringing simple but highly effective rehab tools to the market. If you have clients with stiff ankles, Achilles tendinopathy, or basic skeletal structure limitations keeping them from squatting with proper form and good depth, a little heel lift can make a huge difference. VersaLifts heel lifts are available in three different sizes and all of them add an additional half inch of h drop to any training shoe, helping athletes squat deeper with better form. Visit www.vlifts.com/icephysio or click the link in today’s show notes to get your VersaLifts today.
JEFF MOORE
Okay, team, what is up? Welcome back to the PT on ICE Daily Show. I am Dr. Jeff Moore, currently serving as the CEO of ICE, and always thrilled to be here on Leadership Thursday, especially as we go into a new year, and always happy to be here on Gut Check Thursday. And this one's gonna be a little bit different. I present to you our Gut Check Thursday for this week is a 36-hour water fast. So maybe it's a little bit of a pushback against some of the excess of the holidays, kind of pulling that back in, especially around New Year's Eve time. We are going to run our official Ice Physio Water Fast from Friday at 5pm until Sunday at 5am. So it's going to be 36 hours. We're going to break that Sunday morning. Um, for those of you that don't know, um, over at ice physio, we have a relatively large group of us that does a 36 hour water fast every month. And then a prolonged three day fast every six months, which we're actually moving to a four day fast. Um, in the middle of next year. Um, again, that'll be our first four day water fast. Um, that'll be done annually, but, um, lots of thoughts behind this. Um, a lot of things about, kind of the qualities of restraint and enjoying maybe the exact opposite of excessive consumption that we're oftentimes so drawn into, which is the topic of today's episode, but a really good time of year to maybe pull in those reins. So over the next week. See if you can find a 36 hour period where you can just consume water. And feel free to consume it liberally, but I think you'll find it, if you have not engaged in this, to be both a unique experience and a very, very productive one. Not to mention maybe some benefits in longevity and you think about apoptosis and the ability of your body to clear some of that stuff out. Join us. It's both a mental and a physical feat that we think has some great rewards. So that is the Gut Check Thursday. It is not adding on to high-intensity stimulus. Over the busy week, it is in fact going the other direction and see if we can't exercise our restraint for a 36 hour period. So if you have any questions, hit me up, let me know. It's something we do every month and we love it. We'd love to have you join us. We will be going