Episode 18: Entrepreneur builds a community of audiophile through eCommerce eCommerce Growth

In this episode, we have Atef, the founder of Gears for Ears. Atef converted his passion for music and audio devices into a business through Gears for Ears. He saw a market gap of  trustworthy and quality music & audio products in Bangladesh, and built his brand around that. Their growth heavily relies on user reviews, organic traffic through SEO, and satisfied recurring customers. With unique value proposition, quality products, narrow ICP - they built a brand trusted by all the music lovers. Today, we will learn how Gears for Ears grew.

Key takeaways from the podcast:

1. Ecommerce should focus on building a community with all its consumers to maintain a sustainable brand loyalty.

2. As a starter, it is better for online business owners to use Shopify to build the website since it's cost efficient and easy.



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