54 min
Episode 19: Legends of the #sportsbiz - Donald Dell Wait...What? #sportsbiz chat with DP & McGhee
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- Marketing
DP & McGhee are joined on this episode by Donald Dell, the legendary sports marketer who was one of the industry’s true pioneers. Dell talks about the evolution of the sports marketing industry from its beginnings over 50 years ago to the global business it has become, and drops a lot of knowledge about persistence, relationships and, yes, tennis. The hosts also talk about the latest news in the LIV Golf/PGA TOUR saga, the “sportswashing” being done by the Saudi government to attract top athletes and events, and then transition to a discussion about the prospects for continued growth in women’s sports.
DP & McGhee are joined on this episode by Donald Dell, the legendary sports marketer who was one of the industry’s true pioneers. Dell talks about the evolution of the sports marketing industry from its beginnings over 50 years ago to the global business it has become, and drops a lot of knowledge about persistence, relationships and, yes, tennis. The hosts also talk about the latest news in the LIV Golf/PGA TOUR saga, the “sportswashing” being done by the Saudi government to attract top athletes and events, and then transition to a discussion about the prospects for continued growth in women’s sports.
54 min