Episode 19: Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop

Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa.

Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels.  

Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building. 

What you will learn in this episode with Lisa: 

• Brands that are bold and first to market make it 

• Why it’s important to be purpose-led 

• How a brand can get on a major grocer's shelf 

• How innovative technology can improve customer experience

• What a review is like from a CMO’s perspective 

• Why one of the most important audiences for a brand is its employees

• What brand loyalty looks like and how to build it

• The impact of a viral TikTok on a business

• How to live your brand purpose 

• How a CMO evaluates strategy

• The benefits of an in-house content studio 

Resources:

• Watch the viral Stop & Shop TikTok 

• Connect with Lisa on LinkedIn

• Learn more about Stop and Shop