38 min

Episode #190 - How Jordan Made People Care About The Forgotten Air Ship The SoleSavy Podcast

    • Personal Journals

In this episode, we discuss how Jordan Brand revived the forgotten Air Ship and gave it its proper place in Michael Jordan's history. We also discuss the brand's strategy for reintroducing the Air Ship and how collaborators have put their spin on the early 1980s basketball model.

In this episode, we discuss how Jordan Brand revived the forgotten Air Ship and gave it its proper place in Michael Jordan's history. We also discuss the brand's strategy for reintroducing the Air Ship and how collaborators have put their spin on the early 1980s basketball model.

38 min