15 min
Episode 190: How to Position Your Brand to Serve High-End Clients The Brand Strategy Podcast
-
- Marketing
The level of service you’re offering in your business will directly impact the types of clients you’re attracting. So if you’re tuning in today and you have big dreams about not only increasing the quality of service that you offer, but connecting with clients who value and appreciate that kind of service and are willing to invest accordingly, then this episode is for you.
Today, I’m sharing three ways to position your brand to serve and attract high-end clients! With high-end clients, you can earn more by elevating your services without adding more to your schedule
How to Position Your Brand to Serve High-End Clients
1. Understand your audience.
We first want to lay the foundations so that these updates to your services and this intentional pivot can be as successful as it can be. So to do that, we actually want to focus on who exactly this higher end audience is that we want to connect with.
This means you’ll need to understand the demographics of this potential audience, then dive into their psychographics. Start to look for their pain points, so you can build a luxury solution that solves their problems.
2. Price to reflect the quality.
When you are wanting to reach out and connect with higher end clients, price actually does matter. So having a foolproof luxury marketing strategy, paired with budget prices, you know, like if you’re still undercharging for your work, it simply doesn’t work because to the higher end buyer, it actually comes across as untrustworthy.
It makes them question what you’re doing wrong that would charge so little.
3. How to market the experience.
When you look at luxury brands, they’re not selling a product, they’re selling an experience. Look at what your experience will do for your clients and elevate their experience. This will make them excited to pay for this experience.
As you start to build out this desirable experience, that’s going to draw higher end clients in and delight them at every turn. Don’t be afraid to weave in your brand story. Don’t be afraid to integrate your brand values, the heart and the mission into every touch point so that you are connecting with your clients in an emotional and relational way that creates loyalty. And plus it gives your clients the opportunity to connect with your brand at its core.
If you’re ready to elevate your brand and work with high-end clients, come join me for my free masterclass that shows you how to earn more without doing more in your design business!
RESOURCES MENTIONED
bisforbonniedesign.com/training
FOLLOW ALONG
Brand Strategy Podcast
Instagram
Pinterest
...
The level of service you’re offering in your business will directly impact the types of clients you’re attracting. So if you’re tuning in today and you have big dreams about not only increasing the quality of service that you offer, but connecting with clients who value and appreciate that kind of service and are willing to invest accordingly, then this episode is for you.
Today, I’m sharing three ways to position your brand to serve and attract high-end clients! With high-end clients, you can earn more by elevating your services without adding more to your schedule
How to Position Your Brand to Serve High-End Clients
1. Understand your audience.
We first want to lay the foundations so that these updates to your services and this intentional pivot can be as successful as it can be. So to do that, we actually want to focus on who exactly this higher end audience is that we want to connect with.
This means you’ll need to understand the demographics of this potential audience, then dive into their psychographics. Start to look for their pain points, so you can build a luxury solution that solves their problems.
2. Price to reflect the quality.
When you are wanting to reach out and connect with higher end clients, price actually does matter. So having a foolproof luxury marketing strategy, paired with budget prices, you know, like if you’re still undercharging for your work, it simply doesn’t work because to the higher end buyer, it actually comes across as untrustworthy.
It makes them question what you’re doing wrong that would charge so little.
3. How to market the experience.
When you look at luxury brands, they’re not selling a product, they’re selling an experience. Look at what your experience will do for your clients and elevate their experience. This will make them excited to pay for this experience.
As you start to build out this desirable experience, that’s going to draw higher end clients in and delight them at every turn. Don’t be afraid to weave in your brand story. Don’t be afraid to integrate your brand values, the heart and the mission into every touch point so that you are connecting with your clients in an emotional and relational way that creates loyalty. And plus it gives your clients the opportunity to connect with your brand at its core.
If you’re ready to elevate your brand and work with high-end clients, come join me for my free masterclass that shows you how to earn more without doing more in your design business!
RESOURCES MENTIONED
bisforbonniedesign.com/training
FOLLOW ALONG
Brand Strategy Podcast
Instagram
Pinterest
...
15 min