Almost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month.
Ralph and Molly explain two of "the Power 5" taken from a study Facebook did with its largest direct response advertisers. They also explain the customer satisfaction score, the 3 new metrics that are replacing relevance score by April 30th, how many ads a marketer should be running at one time, and how to use the Facebook split testing tool.
IN THIS EPISODE YOU’LL LEARN:
“The Power5”—the 5 Facebook strategies that marketing disruptors are using to scale their ad campaigns Why optimizing ads for placement changes how ads perform and what dimensions to use to optimize for best placement performance How to use ad relevance diagnostics to improve ad performance How to improve customer feedback to avoid spending more on ads than you need to LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
May 2019 Traffic Boot Camp (Denver, CO)
DMDU Connect 2019
The Facebook Power5
Facebook Business: Build To Break
Facebook Business: How Disruptor Brands Find Growth
Facebook Split Testing & Test and Learn
Relevance Score for Facebook Ads
Customer Feedback on Facebook Ads
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads
Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign
Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)
Episode 184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)
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