Episode 2: Retail Reality Check—Differentiate Your Product with Packaging Blue Light Special Podcast

Summary

In this episode, the hosts Christine Wright and Trevor Lewis discuss lessons learned from watching the Kansas City Chiefs’ season and Superbowl win, the importance of packaging for CPG brands wanting their product to stand out on shelf, and emerging trends in the retail industry. They also give shout outs to local brands and share their personal reflections. The episode concludes with Trevor’s “Memo to Myself” and Christine’s “I am” for the day plus a preview of the next episode.

Takeaways      


Packaging plays a crucial role in the success of a brand on the shelf.
Technology platforms like Shelfgram can provide valuable insights into brand performance and competition.
Local brands like Cherry Co. and Meat Mitch are making waves in Kansas City.
Emerging brands need to consider how their packaging will transition from online to brick-and-mortar stores.

Chapters

00:00 Introduction

01:13 Lessons from the Kansas City Chiefs

08:49 Shout Outs: Cherry Co., Meat Mitch

11:25 Trends: Packaging for Emerging Brands

16:04 Lightning Round

23:12 Conclusion: Trevor’s “Memo to Myself” and Christine’s “I am” for the day.

Resources

Shelfgram

⁠Nickle & Suede⁠

Kilee Nickels on ⁠Instagram⁠ and ⁠LinkedIn⁠

Cherry Co.

Thalia Cherry on LinkedIn

Meat Mitch

Monday.com

Exit 5 Podcast

Refined Labs Podcast

New Heights Show