Episode 2: Ricky Patel chats with Greg Friedman of Peachtree Group

In this podcast episode, we welcome Greg Friedman, Managing Principal and Chief Executive Officer of Peachtree Group. Greg has more than 24 years of hospitality experience with an emphasis on deal-structuring and financing and has led Peachtree group in more than $8.7 billion in hotel acquisitions, investments, and development since co-founding the company in 2007. This discussion includes: Tips for balancing risk and return Leveraging flexibility for sustainability during economic disruptions Why location and brand matters in driving premium demand and ROI How to remain successful in uncertain times