Nicole sits down with her The PR Concierge, client, Shandee Chernow, Founder + CEO of CertiStar - a company on a mission to improve the dining experiences of men, women and children who suffer from food allergies. CertiStar's MenuStar software allows for a restaurant to identify a food allergy threat for customers with a 3-second search. Shandee shares how a personal experience in her 20s in discovering her own food allergies led her to creating Phoenix based CertiStar in the most unexpected way! Shandee shares about the reality of being a single mom with food allergies, how it impacts her daily life, her children's lives and what it's like running a business with a mission to save lives and disrupt with hospitality industry with a game-changing and easy to use technology platform. The ladies talk about the path to publicity....the power in getting the brand out to more and more restaurants to be a brand of service and how a company like CertiStar can be continuously pitched out to the media for coverage opportunities year round.
You can learn more about CertiStar at www.certistar.com
You can find CertiStar on Instagram @CertiStar and Shandee Chernow on Instagram @ShandeeAmber
You can learn more about Nicole and The PR Concierge services at www.ThePRconcierge.com
You can reach Nicole on Instagram @NicoleMyden @ThePRconcierge