Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting The McMethod Email Marketing Podcast

Chris wanted to be a school teacher.

It took him precious little time suffering through 12-hour workdays to understand…

teaching school was NOT his future.

He started online by emulating his friend and mentor Zach Evanesh…

with a weekly podcast and blogging on strength and conditioning.

Trying to cut down the time curve, he began to focus on what he enjoyed doing best…

writing email.

The last five years he’s spent honing…

and expanding his copy skills.

Now he’s even back teaching.

Yet this time it’s email copy and client-getting skills.

He’s made all the mistakes getting his freelance copy career rolling so you don’t have to.

His students now snag retainer deals in mere weeks…

something it took him over a year to do.

Hence the value of a mentor.

It all changed for Chris when he began to place himself in the customer’s shoes.

How do you do it?

Listen now and reap the battle-tested, in-the-trenches knowledge Chris brings to this episode.



In this episode, you’ll discover:



* 2 simple changes he made which immediately resulted in new clients. Are you making these same prospecting mistakes?

* The “Where are they?”client advice Chris recieved from an “email guru”. You too will smack your forehead when you hear it.

* Never be at a loss again for finding new clients when you hear Chris’ “Poconos” story.

* Retainer deals: The ins, outs, and the number one idea behind finding one.

* The premier win-win arrangement for copywriters and business owners. Greatest value for dollar and least hassle.





Mentioned:



* Chris Ozechowski’s website

* Chris Ozechowski on Facebook

* Zach Even-esh

* David Allan’s Make Words Pay



Intro and outro backing music: Forever More by CREO



David Allan: Hey everybody welcome to another edition of the podcast I’m David Allan, we have a great guest for you today especially if you’re a copywriter – a freelance copywriter.

He’s been doing this for a while now he’s had some very public things we’ll get into here shortly I think which will be

interesting…Chris Orzechowksi, welcome to the show.

Chris Orzechowski: Thanks a lot. Super pumped to be here.

David Allan: yeah it’s really great to have you I sort of probably that’s how I became aware of you I think you had sort of a a public spat if you will with another copywriter who has been on the show in the past and it’ll be interesting to delve into the mechanics

of what actually happened here I think which will be illustrative I don’t know, cuz I don’t know really know how it exactly went down myself…

And then we’regonna jump into some talk about retainer deals structuring offers if you are a freelancer so people listen to this if you’re already in this maybe you can improve what you’re doing or if you’re looking to get into it you’ll get another perspective from

somebody who’s doing it.

Chris let’s just jump in with your origin story or your superhero origin story tell us how you got into email copywriting and so forth

and just where you were before…

Chris Orzechowski: Yeah, absolutely. so I like everyone else to know as a copywriter I act...