29 min
Episode 219 - Riding Social Videos and Media to the Future Becoming Your Best | The Principles of Highly Successful Leaders
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- Management
Companies now are spending millions of dollars a month on marketing. Last year, digital spending overtook TV, radio, and print. In this fast-paced world, people prefer watching a video than reading an article or an instruction manual, so in order to keep up with your competition, you have to get creative.
Video really makes it more interesting and attracts more attention. The good news is, you don’t need to have high-end production equipment – you can make really good video ads on your iPhone – but instead, it’s more important to invest in great copywriters to catch people’s eyes.
In today’s episode, I talk with Travis about the future of ad-making and where it is best to put your marketing money in, for a profitable ROI.
Travis Chambers is the founder of Chamber Media, a 30 person growth and video agency that tripled the revenue of four multi-million dollar D2C companies in the last 2 years, using quantitative creative, producing and testing modular video content and using it to scale revenue through social ad spends. He’s a Forbes 30 Under 30 lister, has been featured in Inc., Entrepreneur, and AdWeek, and has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation.
So, listen to Episode 219 of Becoming Your Best, to learn the tricks you can use to figure out what kind of ads you can create for your company, regardless of your inventory runway.
Questions I ask:
How are companies using social video ads to grow? (06:17) What’s a good budget to sustain? (12:13) Where can you find talented writers? (16:36) Tell us, just for a moment, what does your firm provide? (17:44) What does the future hold for social video ads? Where do you see this going? (19:22) How do you approach the creative process and figure out what ads to make? (20:42) What are the social media platforms that companies should focus their attention on? (25:08)
In this episode, you will learn:
Travis’ background and some of the turning points that got him to where he is today. (01:46) Two examples of companies that significantly increased their revenues through video ads. (07:46) How smaller companies should approach the video ads field. (08:44) The reason why it’s more important to invest in a good writer than into production equipment. (14:40) The seven foundational ads that every account should have. (21:29) How you can combine these seven foundational ads. (23:47)
Connect with Travis:
Website LinkedIn Email: tc@chamber.media
Becoming Your Best Resources:
Becoming Your Best Website Becoming Your Best University Website Free template for pre-week planning Pre-order the book, “Conquer Anxiety” Becoming Your Best Library Email: support@becomingyourbest.com
Hosted on Acast. See acast.com/privacy for more information.
Companies now are spending millions of dollars a month on marketing. Last year, digital spending overtook TV, radio, and print. In this fast-paced world, people prefer watching a video than reading an article or an instruction manual, so in order to keep up with your competition, you have to get creative.
Video really makes it more interesting and attracts more attention. The good news is, you don’t need to have high-end production equipment – you can make really good video ads on your iPhone – but instead, it’s more important to invest in great copywriters to catch people’s eyes.
In today’s episode, I talk with Travis about the future of ad-making and where it is best to put your marketing money in, for a profitable ROI.
Travis Chambers is the founder of Chamber Media, a 30 person growth and video agency that tripled the revenue of four multi-million dollar D2C companies in the last 2 years, using quantitative creative, producing and testing modular video content and using it to scale revenue through social ad spends. He’s a Forbes 30 Under 30 lister, has been featured in Inc., Entrepreneur, and AdWeek, and has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation.
So, listen to Episode 219 of Becoming Your Best, to learn the tricks you can use to figure out what kind of ads you can create for your company, regardless of your inventory runway.
Questions I ask:
How are companies using social video ads to grow? (06:17) What’s a good budget to sustain? (12:13) Where can you find talented writers? (16:36) Tell us, just for a moment, what does your firm provide? (17:44) What does the future hold for social video ads? Where do you see this going? (19:22) How do you approach the creative process and figure out what ads to make? (20:42) What are the social media platforms that companies should focus their attention on? (25:08)
In this episode, you will learn:
Travis’ background and some of the turning points that got him to where he is today. (01:46) Two examples of companies that significantly increased their revenues through video ads. (07:46) How smaller companies should approach the video ads field. (08:44) The reason why it’s more important to invest in a good writer than into production equipment. (14:40) The seven foundational ads that every account should have. (21:29) How you can combine these seven foundational ads. (23:47)
Connect with Travis:
Website LinkedIn Email: tc@chamber.media
Becoming Your Best Resources:
Becoming Your Best Website Becoming Your Best University Website Free template for pre-week planning Pre-order the book, “Conquer Anxiety” Becoming Your Best Library Email: support@becomingyourbest.com
Hosted on Acast. See acast.com/privacy for more information.
29 min